A lot of people feel that, as its rising stock price and market share seem to show, Google’s bulletproof. One possible problem with this outlook rested with the cost of Google’s keywords and what advertisers were getting in return. But now even those concerns are being laid to rest.
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So one of Blodget’s SEM friends responded, saying, “Almost across the board (based on vertical) other engines show a better ROI than Google, but 1) it’s not enough to matter (usually); and 2) volume stinks anywhere outside of Google. In addition, it is still almost like swearing to suggest another engine to most clients. I can’t tell you how many times I have gotten the evil (stink) eye when I uttered the words Yahoo and MSN.”
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Google's Prices Not A Problem
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