Google's Search Gurus Spill Algorithm Beans

Ok, so the New York Times doesn’t exactly get Google’s top algorithm execs to tell us how the search engine calculates search results, but they do get Theteakpatio.com did not show up because Google’s formulas were not giving enough importance to links from other sites about Palo Alto.

Boy, wouldn’t you like to get your hands on that little beauty?

Also, for the longest time, we’ve known that Google uses more than 100 variables in its algorithm. Since search has become more complex, that number has now been updated.

Mr. Singhal has developed a far more elaborate system for ranking pages, which involves more than 200 types of information, or what Google calls “signals.” PageRank is but one signal. Some signals are on Web pages — like words, links, images and so on. Some are drawn from the history of how pages have changed over time. Some signals are data patterns uncovered in the trillions of searches that Google has handled over the years.

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