Google's Take on Buying Links For PageRank

Link building is one of the more debated topics when it comes to search engine optimization. Topics of discussion range from the best way to attract natural links to the subject of link buying, which is probably the most contentious subject. At the heart of the matter, it appears as if you have two opposed viewpoints. Many SEO providers flare-up concerning computer book publisher use of text links for ad spots brought this subject back to the forefront. Some feel that the buying or selling of links for advertising purposes is wrong unless the ad is completely contextual with the rest of the site, a notion others and I disagree with. While the level of disagreement over link buying may never change, reading what actual search engine employees have to offer about the subject can clear up some confusion, although, it can also make it worse. However, because of his appearance on the SES conference circuit, whenever Google's addresses a subject like this one, the search engine crowd takes notice. From Matt and Google's perspective, buying links for PageRank purposes is something to avoid. Matt also points to the Rustybrick). Dave points to Yahoo's first-position Google ranking for the keyword "latest search news.