Google Says It Wins With Video Ads

Along with the praise Google bestowed upon itself for their click-to-play video advertising spots, Google took credit for boosting the awareness and attendance for Google advisor Al Gore's film, An Inconvenient Truth An Inconvenient Truth. Paramount Vantage bolstered its promotion through the use of a video ad appearing through the Google Network. This helped "build awareness of the film" and "drive viewers to the theaters, particularly on opening weekend" so they could take in Gore's discussion of a need to reverse the effects of global warming. (As a public service, we'd like to link to The Simple Live 3 - The Interns with video ads as part of a broad marketing approach. Fox Home Entertainment executive director Duncan Plexico said in a case study that Google Video Ads has an advantage over TV ads. Unlike TV, Google's product offers a measurable and trackable solution that can be tweaked mid-campaign as needed to reach their desired demographic. Google's next trick will be making video ads part of the television experience. As company CEO Eric Schmidt opined several months ago, he shouldn't have to see ads for women's products while he's watching TV. That achievement, and the disruption of the Madison Avenue advertising industry, will be a remarkable one to see, if Google can pull it off. Tag: Add to Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: David Utter is a staff writer for Murdok covering technology and business.