Google Secrecy A Blessing And Curse

Other than the legally mandated SEC filings, only the very top of the Google leadership knows just how the company operates. The LA Times click fraud in the industry. Automated clicking software visits pages hosting online ads and performs those clicks. In some cases, people employed in boiler-room setups in countries like India visit sites and click on the ads, in exchange for payment made to those running the operations. Advertisers have called for more transparency into the process, but Google and competitors like Yahoo have stuffed those requests as they are made. Google claims it dedicates a significant amount of resources to fighting click fraud, and it has a process where advertisers can request reimbursement for clicks that Google does not catch as being illegal ones. Only Google's top people know how or where they will address issues like click fraud and competition. And they aren't talking except in very general terms about it. Tag: Add to DiggThis | Furl Bookmark murdok: David Utter is a staff writer for murdok covering technology and business.