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Often times we are asked how we Doorway pages in this context would be considered spam. Creating three identical pages, and adjusting the on page factors to best fit each search engine is not a “best practices” tactic in today’s SEO world. I’m sure that there are webmasters or junior level SEO’s who still do this, but it is logical link structure and very visible to not only the search engines but your website visitors as well. Doorways in the spam context are generally hidden after the user clicks off of the doorway page.

Back to the original question of which search engine do we optimize for, the answer is Google. Search engine optimization’s purpose is to help websites gain top search engine placement for

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