Google Set To Bust TV Ad Market

If there were any doubt before (and there wasn't really), Google has every intention of busting in on the television ad market. A couple of job postings on Google's website confirm that intent while shedding some light on why networks are so jittery about this media revolution.

It's one thing when your content is spread to farthest reaches of the globe via disorganized and unapproved channels. But it's quite another when somebody horns in on your ad brokering business, especially a behemoth like Google. But whether they like it or not, the Internet will soon swallow up television, and Google's there already.

(The TV executive drops forehead first to his desk, remembering when he first heard of this internet thing, and then thinks of every train he ever missed in his life.)

The job descriptions posted on the site speak for themselves:

Head of National TV Sales - New York

This position is based in New York, NY.

In this role, you will be building a world-class national TV advertising sales team and lead the effort to both sell television solutions and shape a next generation advertising platform. You should have extensive senior level relationships with advertisers, both with

TV executives argue that they don't want to see their products commoditized, and that auctions could depress pricing. Google argues the opposite, claiming it will bring new customers to the market, possibly increasing prices.Nielsen should probably


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