Google is planning changes for its AdWords Quality Score. First of all, they will let us see the Quality Score. A details from Google’s Nick Fox, Senior Business Product Manager for Ad Quality. He reports that Google is planning two major updates:
1. The addition of a new column in AdWords campaigns, showing the Quality Score which will "improve transparency" and “make it easier to understand the quality score.”
2. A change to the Quality Score algorithm - This is where google is expecting major dissatisfaction from the advertisers as this will affect large number of keywords.
Now, this is certainly not a surprise move. The
First, we're improving the way that we set minimum bids for keywords where we have limited data. Second, we're improving the Quality Score algorithm to make it more accurate in predicting the quality of all ads. This will improve the overall quality of ads that we serve by lowering minimum bids for high quality ads and raising minimum bids for low quality ads.
The new data is expected as soon as tomorrow afternoon. However, Fox says that “bulk of the impact will be on keywords not driving traffic.” He also adds that “more benefit of the doubt, when data is not available,” which could mean that for some keywords bid can actually go down. However, the cumulative effects can't be predicted until the details of algorith changes are out.
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