Google Shares Quality With Ad Clients

AdWords users will begin to get a glimpse of the 'man behind the curtain' as they make a trio of general Quality Score ratings available, based on the keywords clients pick for those campaigns. Google changed the ecology of keyword buying when it introduced the Quality Score back in August 2005. A basic metric has been essentially true since then: high quality keywords will have relatively lower minimum bid prices, and low quality keywords will cost more. Google's technical acumen has long been matched by its black box-like lack of transparency into its operations. Frustration has been a frequently reported feeling among advertising clients battered in the budget by Quality Scores. They have to give Google their money, since that's the biggest search game in town. The company has been aware of this opaqueness, and in a recent little sunshine, because those Greats/OKs/Poors you see this week will be for-real price changes after the weekend. Add to Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: