Google Spikes YouTube Traffic

The rich get richer when it comes to YouTube and its market share of visits to entertainment sites tracked by Hitwise; thanks to Google including YouTube results in Google Video searches, that market share of visits jumped by 18.5 percent.

YouTube became a success story with a relatively simple approach to letting people share and embed video content. Then along came Google with a $1.65 billion deal to acquire YouTube's presence and all the traffic it receives. There has been plenty of speculation on Google and its intentions for video advertising. Since they purchased the biggest video playground on the Internet in the form of YouTube, it makes sense for them to use it as a testing bed. The challenge comes in trying to make a top site even more heavily trafficked than it is. Businesses at the top of industries have faced that issue for years. Coca-Cola is a good example. Despite leading the world beverage market for years, they continually try to come up with new flavors to keep their place. At the top, there is nowhere to go but down. YouTube had an easier time of it judging by analyst Bill Tancer's a revenue-sharing model sometime this year. If they do, video creators will enjoy that extra traffic from Google's Video Search Index. Profit! Tag: Add to Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: David Utter is a staff writer for Murdok covering technology and business.