There's no crying in network development, not when the first $100 million price tag will be a blip on one's $4.1 billion secondary stock offering proceeds.
"By building their own distribution network they don't have to pay peering costs. Remote peering and transit costs are significant for all the big Internet players. So everybody is thinking of doing this."
From a scale standpoint, the Google network will be vast. The report closes with this quote from Telx chief strategy officer Hunter Newby: "Traditionally, people went to Internet peering points. But because Google is so large, it could be the Internet. People would go there and never leave."
And that would present a lot of opportunities for Google ad impressions.
David Utter is a staff writer for Murdok covering technology and business. Email him
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Google Stars In An Internet Of Their Own
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