Then, "To increase traffic from sites that are performing well, consider creating a new placement-targeted campaign and selecting CPC bidding instead of CPM. This strategy allows you to bid more for high-performing sites without increasing your bids for the rest of your content network traffic in existing campaigns."
Or, to peek in the opposite direction, low-performing sites can be scoped out by using Site and Category Exclusion tool to see if there are any patterns.
With any luck, a dedicated application of these principles will save money and draw in new business. The stock market is taking another rollercoaster ride today, so we think, even for everyone who's doing well, an extra safety net isn't such a bad thing.
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