Google Testing PPA AdWords

It's been rumored for a while, but it's finally being tested, as Google has announced a beta program to test Snap search engine has done Google acquired the Urchin analytics firm (now Google Analytics), but it's finally here. What does it mean to search marketers?

First, if you're concerned about click fraud, this would be a way to eliminate it. As I wrote long ago, there's no ability to create click fraud if you have to buy the item. Since then, folks have reminded me that another kind of fraud might exist, depending on how Google implements their system—crooks could click on your ad, buy your item, and then return it. Google might not refund its per-action fee. I've seen some references to this being called

Andy Beal believes that this announcement is a harbinger of Commision Junction.