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Google Tests AdWords Product Listings

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Google Tests AdWords Product Listings

Google appears to be testing a new AdWords feature that allows searchers to see product listings along with the sponsored results. Beneath a Google Checkout button, a plus sign appears that expands to show product photos and prices on the search results page.

Right now the test appears limited to larger vendors using Google Checkout.

A

Here's a screenshot of how the product results appear in the top sponsored results for that query:

Holiday Online Retail Cracked $29 Billion' /></a> <p>Search advertisers will likely find this feature an attractive option, especially if they are able to control which products are featured. But it could also provide an excellent vehicle for Google to promote Google Checkout. If online vendors can spotlight their offerings on the search page like this, then they'll have nice incentive for offering Checkout.   <br /></p></p></p></p></p></p> </div> <script> (function() { function initCopyableSections() { document.querySelectorAll('.article-content .copyable-section').forEach(function(section) { if (section.querySelector('.copyable-section__btn')) return; var btn = document.createElement('button'); btn.type = 'button'; btn.className = 'copyable-section__btn'; btn.setAttribute('aria-label', 'Copy to clipboard'); var label = section.getAttribute('data-copy-label'); btn.textContent = label ? 'Copy ' + label : 'Copy'; section.appendChild(btn); btn.addEventListener('click', function() { var contentEl = section.querySelector('.copyable-section__content'); var text; if (contentEl) { text = contentEl.textContent.trim(); } else { var clone = section.cloneNode(true); var btnClone = clone.querySelector('.copyable-section__btn'); if (btnClone) btnClone.parentNode.removeChild(btnClone); text = clone.textContent.trim(); } if (!text) return; navigator.clipboard.writeText(text).then(function() { var t = btn.textContent; btn.textContent = 'Copied!'; btn.classList.add('copied'); setTimeout(function() { btn.textContent = t; btn.classList.remove('copied'); }, 2000); }); }); }); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', initCopyableSections); } else { initCopyableSections(); } })(); </script> <!-- Tags --> <!-- Correction Form --> <div class=

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