Google, Time To Re-take Marketing 101

Google rose to dominance via the back alleys of word of mouth, catching giants like Yahoo and Microsoft completely off guard with geek credibility that eventually spilled over into the mainstream. But now that Google is playing with the big boys, it may be time to act like one and actually promote its own services.

The latest lesson in Marketing 101 came courtesy of MySpace, when the social networking juggernaut to fail, making that 20 percent time Google's employees spend on products virtually meaningless.

Or, more recently, we can recall how cool the thought of job page, they appear to have openings for product marketing managers.

And surely some of the fine folks who hold these positions remember Marketing 101 and, unless they crammed for that first exam like all freshmen are wont to do, knew that the first lesson is: if nobody knows you have something, you can't sell it.

So, IMHO, Google should just go back to focusing on search and stop wasting their time on peripheral products -- and the time of their engineers who make something cool only to see slip into oblivion.

That's my story and I'm stickin' to it.





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