Google To Improve YouTube Copyright Protection

When Google bought YouTube last year, most throughout the blogosphere saw the move as a natural fit for the search company and lauded the acquisition as an monumental success.

Nearly six months later, however, YouTube’s sparkle is beginning to fade amid the copyright complaints that are plaguing Google’s legal department.

Google bought YouTube, the company promised that technology to prevent copyrighting material from being uploaded would be in place by the end of the year. January has come and gone, and YouTube remains without any such technology.

Seeking to appease video content producers, Google is promising that copyright protection technology for
"We just reviewed that (issue) about an hour ago," Schmidt continued. "It is going to roll out very soon ... It is not far away."

For both Google and YouTube’s sake, the technology had better not be too far away. Already both Viacom and CBS have backed out of content agreements with YouTube, while competitors such as Joost and MSN Soapbox eagerly await the opportunity to benefit by inking deals with major media outlets that are unhappy with YouTube.

All is not lost, however, as the