Google To Restructure, Add AdSense For Audio

It's funny how a whisper can sometimes push a hurricane; expect one to swirl up by Monday. The rumor, as was whispered into the ear of a DM News reporter, is that Google is about to undergo a major corporate restructuring just as they prepare to release AdSense for Audio.

rumor post on Tuesday, the steady crescendo of which has expanded to discussion on at least five other well-known blogs. According to Abramovich, Google "is a bout to set up an IBM-like structure. What this means is that there would be one global account director per account, that pulls in resources to sell as needed - PPC, Print, Radio, Video, Display, etc." And the blogosphere went flashback-squiggly, hearkening back to Google's acquisitions of YouTube. That was a dawning for some, but for the others, it became a cat's-out-of-the bag situation. Abramovich's little leak became a spilling of guts, moving bloggers to tell what they know. ThoughtShapers.com's reported, these leaks have been more prevalent in the past week, an apparent new Google strategy to gauge reaction before official release. Molander then expounds on the audio component of Google's master plan. AdSense for Audio would place contextual ads alongside podcasts, and perhaps other streaming media (like that found on YouTube), all the waylisten to your television and serve up advertising? Molander uncovers also, the well-turned phrase of the week, courtesy of Revenews's Wayne Porter: As Google turns you can feel the fabric of the media tear beneath your feet. eWeek's