Google To Sell Over $6 Billion In Ads

After it outsells every newspaper, magazine, and TV network in advertising this year, one analyst thinks revenue could hit $9.5 billion next year. Sparse home page. Major ad revenue.

WebProWorld The New York Times arrived from Netscape to take his place as Googler number 12, he was able to demonstrate how the profitability of banner advertising sales at Netscape could be a model for Google. Over time, the ad model morphed into an auction-based system, as AdSense and AdWords users know it today. Advertisers bid on keywords and phrases and pay per click. The model has had some lingering issues, like frequent complaints of click fraud, while becoming very successful. The ad model has been supported by what the Times notes is "one of the most sophisticated artificial intelligence systems ever built." People click on Google ads from 50 to 100 percent more often than they do on Yahoo, Goldman Sachs analyst Anthony Noto said in the article. "Improving ad quality improves Google's revenue," CEO Eric Schmidt said in an interview at the Googleplex. "If we target the right ad to the right person at the right time and they click it, we win." David Utter is a staff writer for Murdok covering technology and business. Email him

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