The Internet, magazines, newspapers, mobile phones, radio, and recently, maybe even $50 million to fire up an auction site for TV ad time. Where would that leave Google in the game? Missing out, that's where.
Google is already in talks with CBS to leverage radio markets, and is working about a deal for advertising and YouTube content. It's not a far stretch to think that Google could use its TV connections, its technology, its money, its competitive spirit to get into TV. In fact, TV is the only medium they're missing.
Merrill Lynch and lead broadcast analyst Jessica Reif Cohen
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Google To Sell TV Time Online?
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