Disturbing news circulating the SEW forums about Google's attitude to search engine marketing firms. We've known this for a long time and it is common knowledge among most SEMs, yet few people realize that Google and Yahoo are constantly trying to "absorb" clients brought to them by an SEM firm.
Here's one startling
Speaking to MSN about this situation, they seem to understand that the SEM is the client, not the advertiser we bring to them. In fact, senior execs at Microsoft were shocked when I described similar situations to that above. Google and Yahoo need to change their act, or a lot of SEMs will start turning to MSN.
Andy Beal is an Marketing Pilgrim and reach him at
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Google to SEM Firms: You Don't Own Your Clients, We Do!
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