Google TV Ads Reporting Options Improved

It's getting hard to imagine how the Google TV Ads team could make things any easier on marketers.  After these promoters have been given suggestions concerning which shows are best-suited to a given audience, a new series of features and options will report back ad viewership data in greater-than-ever detail.

Suppose, for example, that a marketer's been trying to reach middle-aged men who are interested in motorcycles.  By going to the "TV Ads Reporting" section of his (or her) AdWords account, selecting a "Played Spots" report, and adding the pertinent columns, he (or she) can see what's transpired.

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