Google has opened up its The Inside AdWords blog says: bid on full, , and page ad units. The deadline to submit a bid is February 20th, after which your bid will compete against other advertisers' bids to appear on the publication's page. Similar to the online AdWords auction, you'll never pay more than the maximum price you set, and you may end up paying even less. After the auction closes, we'll contact the winning bidders and work with them to deliver print-ready ads to the relevant publishers. For more information, be sure to check out our For the moment, you can't specify the position on the page. Google is running a very big text here, encompassing close to 90 individual magazine issues and an unknown amount of space. If this program is successful, well, I don't need to tell you how big a deal that could be. The stock market should be watching this one very closely. UPDATE: Nathan Weinberg writes the popular InsideGoogle blog.
Google Unveils Print Ad Program
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