Google Video Ads Spread To China Via CDC

Google's click-to-play video ads are spreading to China, thanks to CDC. That's "CDC" as in "CDC Corporation," mind you, not "Centers for Disease Control." The business entity describes itself as a "leading global provider of Enterprise Software Solutions to medium and large enterprises."

CDC Corporation seems to be up to the challenge. Its site boasts of "2,000 employees with operations in over 17 countries," and it seems particularly well-established in China, with "direct connectivity with local mobile operators in 29 provinces." In terms of Google's click-to-play video, CDC Corporation's "portal business unit" intends to enter it into "in the China market via the China.com's English Channel." There, "Google's click-to-play video ads will be accessible to both large and small advertisers and will provide brand advertisers with a richer and more engaging format to communicate their messages." Fang Donglei, the acting COO of China.com, commented on the deal in the Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark murdok: Doug is a staff writer for murdok for the latest eBusiness news.