Early last month the Google Blog released a seo implications of personalization. As long as Google doesn’t rerank things too much I’m fine with the idea of personalization and see how it can deliver better results. I still wonder if there’s a shown not to be a reliable source of maintaining your privacy
Have a look at the video. If you understand how personalized search works you probably won’t find a lot new in it, but you might be interested to know Google’s public stance on privacy. If personalized search is just a term you’ve seen others talking about and if you’ve never seen your search history you should check out the video. Its a quick and clear explanation of what personalization’s all about and how it affects your privacy. Whether I agree or disagree with Google’s stance I appreciate their willingness to be more transparent on the issues of both privacy and personalized search.
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Google Video: Privacy & Personalized Search
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