Google is encouraging more people with such phones to enable Google Maps with My Location so that their phones send anonymous data back to Google indicating the speed at which you're moving.
Keep in mind that some phones like the T-Mobile myTouch 3G and the Palm Pre, come with Google Maps and traffic crowdsourcing pre-installed. The iPhone Maps application doesn't support it though.
Google presents the concept as an initiative to call upon users to help create live traffic reports that everybody can use, but there is no question that many won't be entirely enthusiastic about the idea. Google Maps Product Manager Dave Barth here
More information about Google's plan for traffic reporting via Google Maps can be found here and here. It's an interesting concept, but Google Latitude creeped a lot of people out, despite texting while driving
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