Invalid clicks have been a concern in online advertising for years upon end. As part of Google's search marketing services, the company has formed a Click Quality Team to answer questions and address potential and existing concerns surrounding click fraud.
There has been a bit of controversy as of late concerning click fraud, specifically in the methodology employed by third party companies in calculating invalid clicks.
Shuman Ghosemajumder even Google has decided to form a Click Quality Team of its own.
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Google Waxes Poetic On Click Quality
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