Google Will Bid On Spectrum

Google will bid in the upcoming 700MHz wireless spectrum auction, the company announced this morning. Run by the Federal Communications Commission, the auction is scheduled to begin on January 24, and could run until March.

Google Will Bid On Spectrum The biggest players in the industry are expected to bid aggressively for spectrum, which because of the federal requirement that television broadcasters switch to digital transmissions is becoming available. The spectrum is said to be ideal for high-speed wireless broadband, especially because of its ability to penetrate walls.

Google has promised a minimum of $4.6 billion for "the C block" of spectrum, the auction reserve price, the winner of which will be required by the FCC to allow users to download any device to their wireless devices and attach any compatible device to the network.

Verizon originally sued to stop the requirement, but eventually withdrew their suit. Earlier this week, the company enacted a LTE technology for its next evolution of wireless services, which will come available approximately the same time as the 700MHz spectrum.

The LTE technology will also be used by rival AT&T, meaning that future Verizon and AT&T devices will be able transferable (at least one way, unless AT&T opens up, too.) AT&T may have bailed on the 700 MHz auction with its
Google made the announcement this morning in advance of Monday's application deadline, after which Google is forbidden to talk about the auction due to the FCC's anti-collusion rules.