A lengthy look at the issue of click fraud, where search advertising companies and site publisher networks profit from bogus ad clicks that cost advertisers real money, indicated a light is at the end of the tunnel when it comes to confronting the problem.
220 million pound freight train bearing down on them. It's the Click Fraud Express; BusinessWeek Search expert Danny Sullivan One person from inside the industry said in the article that click fraud is here to stay, Sullivan noted: "Advertisers should be concerned," says a former Yahoo manager who requested anonymity. "A well-executed click-fraud attack is nearly impossible, if not impossible, to detect." Much of this click fraud originates from outside the United States. It has come home to the search companies to roost. The clamor for greater transparency looks like it could overcome the contention that transparency equals a road map for the bad guys to commit fraud. The fraud seems to be happening today. Transparency may lead others to try to find the weak points, but it also gives advertisers the information they need to look for attacks that exploit those weaknesses. Both Yahoo and Google make heavy use of open source technologies that benefit from being open for others to pore through them for potential problems. They need to consider a similar approach for the advertisers who enrich the search advertising industry. Add to Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok: David Utter is a staff writer for Murdok covering technology and business.Google, Yahoo Facing Click Fraud Pressure
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