Googlization Revisited: Is It Time To Evolve Or Die?

In the past few months, Google has made some astonishing moves (and is poised to make another one today when they announce their new partnership with Sun Microsystems), the reactions to which have been as exciting as unnerving-a polarizing force whose benefits may indeed destroy traditional businesses, or at least business models. It has become clear that Google is not just going after US business, but global business, and threatens traditional print media, advertising, the telecommunication sector, and software companies. In their philanthropic, open-source-society every man, woman, and child has the Internet to raise them up, to educate, to communicate, to speak outthe granola-eaters, the patchouli-smelling Birkenstockers are elevated to executive levelsand that's a good thing, really, even if it is very, very California. And though this egalitarian world reflects the supposed hegemony of a modern free societyit's chiseled on that big freakin' statue in New York, anywaythe free economy types are sitting around, nervously fingering their brandy glasses, ulcers churning, while thinking what this may mean for so many traditional businesses. Preston Galla, blogger for