CBS fared better on an ad revenue per person basis for its NCAA basketball tournament delivery online than on TV. So why is Gossip Girl being dragged offline for viewing only on the CW Network, partly owned by CBS?
If we had to guess, and why not, we're not real busy right now, we would twiddle a Poirot-style mustache in the direction of CBS' other CW Network partner, Warner Bros. J'accusez, Gossip Girl, its trendy New York beautiful people-centric series, to air new episodes on TV, and only on TV. The Washington Post said CBS made more money per person with the NCAA hoops tourney online than it did on TV: $4.83 per person against $4.12.
Gossip Girl's demographic focus goes straight to the 18-34 audience, the only one that exists as far as the networks are concerned. It's an online savvy audience as well. We wonder if CW has failed to make money with it online, or simply not made the enormous pots of money studio heads feel entitled to in their minds.
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