Google has ideas for advertisers who want to capitalize on cost-per-acquisition (CPA) through the AdWords bidding process.
Google's playing with words again. Most people think of CPA as cost-per-action, but Google did a Microsoft on that and tacked a couple more syllables onto it. Google also calls tags 'labels', while 99.9999 percent of the Internet (figure provided by Aether Statistical Service) calls them tags. Let's talk about money. Google wants AdWords clients to make more of it. Doing so means taking greater advantage of conversion opportunities, advice for which appears on theSuggest a Correction
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