Lots of sites have been chattering about the potential for a Google branded handset emerging in the market, but the real news will be when the company lights up a wireless network to support it.
Gphone Enroute? What About The Network?
Google's deal with Sprint to provide a portal for users of the forthcoming WiMAX network serves as a harbinger of an offering we've been expecting for some time.
There's plenty of talk about the hardware side, the reputed Gphone. An article on
In this scenario, Google doesn't have to handle the icky part of dealing with end users, because Sprint already does that through customer support it has outsourced currently to Affiliated Computer Services. Google just keeps on matching search queries with ads, YouTube videos with ads, content partners with ads, etc.
Of course this all goes out the window if Google and potential partners end up with the 700MHz spectrum going up for auction next year. Our scenario fits all the pieces together. Whether it fits Google and Sprint won't be known until that Gphone, or maybe Sprint's WiMAX service, becomes available. 
No comments yet. Be the first to comment!