GPS Lingerie Resurrected In Brazil

Back 2005, much of the press was fooled by the emergence of
Guess who won? Lucia Iorio says her GPS lingerie collection is more about fun and games, labeling the line “Find Me If You Can.” The remarkable unmentionables carry a bulky, pager-sized box the wearer can turn on and off at her discretion, so not exactly high tech.

She also says women are interested in the lingerie “for protection,” which makes a weird kind of sense I suppose. The AFP The website is not just all in Portuguese but also in Flash, which makes it a pain in the butt to run through online translation tools, and also makes it more difficult to find in search engines. So, cool site, bad Web marketing and search optimization. Nice job on getting the international press involved, though, even if poorly reported and over-hyped. From what I can gather,  this is more of a local operation than a global feminist crisis one.

Still, they retail for between $800 and $1,100, prices based more on novelty than anything else. Iorio says she’s only sold a few, presumably to some deep-pocketed novelty underwear collectors—and at those prices who needs to sell a bunch? 

Filing this one under “Mostly Hype,” but you’re bound to hear more about it as this catches wind. Here’s a YouTube video we found with the obligatory Brazilian model showing it off.