Here’s how "discover and download" works: While playing Grand Theft Auto IV, players can listen to 200+ songs across 16 in-game stations. A new GTA IV feature called ZIT lets customers ‘tag’...
the songs they like. When a player hears a song that interests them, they can dial ZIT-555-0100 on their in-game cell phone, and a text message appears on the phone with the song title and artist. The ZIT number is recorded on the phone for easy one-key lookups of future songs.
After playing, gamers log on to the Comments
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