Wish-lists and e-gift certificates are necessities for sites that sell goods online. But usability flaws are potentially limiting their reach as the online marketplace swells. It doesn't help that a large portion of the population may not have psychologically accepted them, nor does it help that an emailed gift certificate has a high likelihood of being marked as a phishing attempt. "If you're running a B2C site without wishlists and gift certificates, you're leaving millions on the table," Del.icio.us | Digg | Reddit | Furl Bookmark Murdok:
Half Of E-Gift Certificates Distrusted
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