Harvard professor debunks the Long Tail

Anita Elberse collaborated on some of "The Long Tail" author Chris Anderson's research. She's followed that up with a Harvard Business Review article that skewers the premise of the Long Tail. While plenty of interest in the big blockbusters of media and entertainment grab most of the attention, the pervasive Internet should be able to expose a lengthening tail of content to consumers. There's opportunity in this obscurity, Anderson put forth in his bestselling book; as the subtitle of his book goes, the future of business is selling less of more.