Haunted By A Super Bowl Ad

Yes, I admit it. I watch the Super Bowl for the ads. This year's crop of Madison Avenue's best was disappointing. Blame Justin Timberlake, Janet Jackson, corporate re-shuffling of marketing budgets or just plain lack of creativity. Most of the ads during the big game were truly forgettable. But there was one ad that scared me to death. I was stopped in mid nacho-crunching bite by an initially unassuming ad for the new ESPN mobile phone. "We got our sports scores the old fashioned way", the gray haired gentleman uttered, "on the internet." The internet "old fashioned?" I'm an early-adopter - being one of the first in line to embrace the internet. ESPN calling the internet, the greatest gift Al Gore ever gave the nation, old-fashioned? Has that much time passed? It seems like just yesterday that Casey Cowell, co-founder of the innovative Oneupweb is the only two-time winner of the ClickZ award for "Best Search Engine Engine Marketing Firm".