Never mind the kit: Kaboodle alone costs over $30 million. That’s the social shopping community’s rumored price tag, anyway, following an acquisition by Hearst Corp.; Kenneth A. Bronfin, the president of Hearst Interactive Media, explained that his company thinks Kaboodle “will bring to social shopping what MySpace has brought to social media.”
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Onlookers seem to agree, at least to some extent. While covering the deal,
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Hearst Acquires Kaboodle
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