While I was away at the New Communications Forum 2005 last week, a package arrived from Amazon with my copy of Hugh Hewitt's new book on blogging, published on 13 January. Blog: Understanding the Information Reformation That's Changing Your World, this 256-page hardcover book is the first of the In other words, it addresses everything business bloggers have been saying for ages about why organizations should embrace blogs. It validates that view; more importantly, it provides concise but detailed information on the background to the blogosphere, what's happening right now (ie, about November 2004 when the book was being finalized), and what business executives need to do to get started. The last section of seven chapters is where I've spent most time on my quick scan as it's all about the nitty-gritty of business blogging. I very much like the content's focus, aimed as it is at the business executive, with its examples of the types of organization and situations where a blog would be of significant value to the organization. It includes sections on leadership blogging, management blogging and employee blogging, and recommends involving the corporate communicators in planning a business blog - a smart suggestion which I like a lot! NevilleHobson.com blog which focuses on business communication and technology.
Neville is currentlly the VP of New Marketing at NevilleHobson.com
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