Back when Ask Jeeves was in the process of evolving into a search survivor, Ask's marketing approach was more of an answer engine instead of a search engine.
Ask Jeeves name was derived from their approach: ask us a question and we'll give you an answer. Ask has since abandoned this angle in favor of shaping itself into a more traditional-style search engine. However, there are those that still remember Ask's initial attempt at branding and this is brought to light quite entertainingly by Murdok. Visit Murdok for the
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