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Hitwise Analyzes Online Calendars

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LeAnn Prescott from Hitwise has a fair bit of traffic and commentary, since it shows that Google's calendar - which has only been around for about six months - is growing strongly in "market share of Internet visits" (as Hitwise describes their proprietary measurement of traffic). LeAnn says that Google's traffic share has tripled since June, and that it appears to be close to matching Yahoo's traffic, which has been declining sharply over the same period. All of which is great, and it's nice to see that a Google property is growing - unlike, say, Froogle or Google Co-op, etc. But that's not what struck me about the Hitwise chart. What struck me was how tiny the online calendar market is.

has noted, it would be interesting to see where Comments Tag: Add to Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: Mathew Ingram is a technology writer and blogger for the Globe and Mail, a national newspaper based in Toronto, and also writes about the Web and media at www.mathewingram.com/media.

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