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Hitwise: Google, Ask October's Winners

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A new report from Hitwise is here, and the short version is as follows: Google wins.  The long version includes a few other things of interest, though, including a small gain on Ask’s part.

Hitwise: Google, Ask October's Winners' /> Ask’s October market share was 4.76 percent, up slightly from its September standing of 4.32 percent.  No significant changes to the underlying engine appear to have been made in this period; instead, the only really notable thing was a new <a title= And if those changes don’t boost Microsoft’s share of U.S. search queries, then it’s unlikely that anything will (at least in the foreseeable future).

As for Yahoo, September’s 22.5 percent turned into 21.65 percent.  Yes, from Yahoo’s perspective, that is bad.  But Googlers were presumably all grins as their engine grabbed a market share of 64.49 percent, up significantly from 63.55 percent in September.

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