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Hitwise Looks At The Effects Of Google's Blacklist

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Hitwise Looks At The Effects Of Googles Blacklist

Ever get annoyed when a cold or the flu knocks you out of commission for a couple of days?  Hitwise examined a site blacklisted by Google, and found that it's still floundering 11 weeks after the fact.

MySpace Progress
 (Photo Credit:

Things are a little better now, but

Goad went on to note, "[I]t would have also incurred increased marketing costs in order to aid its recovery. . . .  [W]hen the site was riding high before the 'blacklisting', it was well optimized and didn't rely heavily on paid search for traffic from the term 'car insurance'; but this situation changed once its organic ranking slipped.  GoCompare's paid search activity for the term shot up and, although this is now declining as the site's organic ranking recovers, it is still well above the pre-'blacklisting' levels."

Which brings us to the main (if not terribly insightful) point: Google's blacklist is dangerous.  Do everything possible to stay off it.

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