Holistic Search Marketing - Organic and PPC

It has been just over ten years since the public release of the first modern search engine, AltaVista. Infoseek, Lycos, HotBot, Northern Lights, and dozens of others quickly followed AV. In previous years search marketing was much simpler. Since then we've seen the rise and fall of several search firms. Almost as many ideas on how the business of search should be conducted have come and gone in the same period of time. While search has grown far more sophisticated in its first decade, the free (or Organic) listings have been a constant common factor for every search engine. Organic listings are not generating the column space they once did. Now that an apparently solid business model has been found in paid contextual advertising, search engines and search marketing firms are devoting a lot of attention to purchased placements. Free listings are seen as the loss-leader offered by search engines to attract user attention, much as discounted items at a department store are used to attract buyers to more expensive purchases. Like their counterparts in the corporate world, many new SEMs see their road to profit paved with paid-listings. Nevertheless, the Top10 Organic placements continue to be the most effective area to appear on the Search Engine Results Pages (SERPs) as evidenced by Lisa Wehr's recent StepForth Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the result of the consolidation of BraveArt Website Management, Promotion Experts, and Phoenix Creative Works, and has provided professional search engine placement and management services since 1997. http://www.stepforth.com/ Tel - 250-385-1190 Toll Free - 877-385-5526 Fax - 250-385-1198