Well I’ve been busy for a few weeks so haven’t had a chance to post much lately and on top of this I’ve had three submissions for Homme-Rock.com, submitted by Jason Tye. Homme Rock is men’s jewellery and accessories e-commerce site and has had some DIY SEO work carried out which includes keyword research based on public keyword tools and some free / paid directory submissions, blog comments and articles for link building.
DisclaimerThis isn’t a full SEO strategy. What you’ll get here is roughly equal to the kind of thing that I might write up in response to a forum thread asking for site feedback. But that said, I’ll try to format the response a little better and add in some more detail and hopefully some of the other SEOs lurking around can add in their own opinions (or speak up if I’m talking rubbish!).
Keyword examples for Homme Rock this page targeting mens braclets uses two H1 tags - the first is up the top, linking back to the homepage and the second is where the heading should be (just before the content) with only a single keyword.I would make these changes:
- Ditch the top H1 tag (keep it as a plain text link though - the way you change it from page to page is good, although it would try to keep the specific product pages mentioning the product type over the generic product category though).
- Keep the bottom one, but reassess the keyword targeting based on what I’ve said so far.
- General on page optimisation should be kept relatively generic for this type of page (top level category).
I think something like “Mens Sterling Silver Bracelets for Sale” would be suitable - anything more specific should be targeted on specific product pages.
Most of your category pages use single word terms for headings and breadcrumb navigation - I’d update these to at least include “mens” to help keep the keyword targeting more specific.
For example, on Comments
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