After declaring (again) the death (or at least the dying) of print, bloggers and academics have clothed their straw man with proposals that include even
What brings it to mind is a catty back-and-forth between three of the preeminent bloggers in the blogosphere: Mike Arrington, Robert Scoble, and Dave Winer. Last week, Arrington Scoble says he will accept advertising:
I watched how Mike Arrington turned his blog into something that now employs more than 10 people.
Journalism is under attack because the business models for journalism are disappearing.
Fast Company [Scoble's new employer] told me that they have a great business model that can support more journalism. The magazine’s advertising sales were up 40% last year. They are investing in journalism. In editing. In content.
And there it is, the heart of the evolution. Low overhead, readership, and space to sell are the buds of new life on the tree of journalism. The beauty of online writers is that they don't have to be in-house. They don't have to cost the publisher money in travel fees, if the publisher has successfully employed bloggers (okay, you might call them reporters, now) around the world, right near the action.
Blognation didn’t fail because it was a bad idea. It failed because the founder served up his network of Associated Bloggers a big ol' bucket of fail via dishonesty and inability to secure funding.
What says Winer anyway) will make work, this century's Pulitzers and Hearsts.
And not to pat myself on the back or anything, I did sort of mention the » Comment.





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