3,500 names were considered, developed by three teams with different instructions (one thought the device was from Sony, another an MTV product) as well as 60 Ph.D. linguistsThe name had to be short, since the device is smallThe letter "z" is really popular among these guys, probably a mistake (not in this case, but many products are hurt by including a "z")Zune beats iPod by only having one syllable, to iPod's twoLots of interesting stuff to be learned about the branding process. What would you have called it? The most original name I can come up with is "Wave", as in soundwaves, and I know Zune is better than that (although I wouldn't mind owning a Wave player). Anybody got a good one?
(via Ed Bott calls out Om Malik for reviewing the Zune poorly based entirely on negative reviews around the web. While many bloggers are doing that (and I'm basing my opinions, which are in the middle, using the same process), Om is an egregious offender because he has a Zune! Microsoft sent him a Zune, but
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Nathan Weinberg writes the popular
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