How Effective Is Social Network Advertising?

Social network advertising is not only not annoying but surprisingly effective in some segments, according to the results of a new survey by Razorfish. In according to ClickZ:

In the report the agency explains it was surprised to find 91 percent of respondents use Google, Yahoo, MSN, AOL, and Ask.com as their Internet homepages. Over 60 percent of these people have customized their homepages with content feeds and widgets. The report notes 55 percent said they use widgets with some frequency and 62 percent use them on sites such as Facebook and iGoogle.

The researchers found that, while those who view online videos don’t mind the presence of advertising, they prefer banners and “newer, emerging forms of video” ads including tickers and interstitials to pre-roll video ads.

If, as Razorfish predicts, content and advertising will merge, some brands are already gearing up for that. 32% of online retailers based in the US have a presence on Facebook, 27% on MySpace and 26% on YouTube, according to a study by Internet Retailer and Vovici (Comments