Even as we approach the end of 2008, click fraud is still something that needs to be dealt with in the search engine advertising industry. Google takes a number of precautions to keep it under control though.
This isn't really news, but
Google also talks a little bit about how their team uses specialized tools and techniques to ensure it is difficult and unrewarding for people to commit click fraud. They refer to a
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Advertisers are the ones who really have to worry about Click Fraud, but luckily Google makes the problem far less of one compared to what it could be, as AdWords has a huge user base, and they make it pretty hard to get away with. Another good thing as Ghosemajumder points out in the video, is that the keys to preventing click fraud are the same keys to increasing ROI.
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