Google has announced that Google Reader has begun adoption of the PubSubHubbub protocol for shared items. This is a simple, open, server-to-server web-hook based pubsub (publish/subscribe) protocol, as
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Google names FriendFeed specifically as a place that takes advantage of such pinging. If you have added your shared items to your FriendFeed account, you and your friends will see them there in real-time. This means they will appear in
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How Google Reader Sharing Contributes to Real Time Search
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